AI & Licensing Policy

Last updated: July 27, 2025

This policy explains how 848 Artworks (“we”, “our”, “us”) uses generative artificial intelligence (AI) in the creation of visual works, how we disclose that origin, and what rights you (the “Customer” or “Licensee”) receive when you purchase from us.

1. Purpose & Scope

• Provide clear, honest disclosure that all artworks on 848 Artworks are created with the help of generative AI and finished by the artist.

• Describe the human creative contribution involved.

• Outline our disclosure practices (text labels, file metadata, watermarks).

• Specify the license rights you obtain (including commercial and resale rights when applicable).

• Note our compliance posture with relevant regulations (e.g., EU AI Act transparency provisions, U.S. Copyright Office guidance).

• Apply this policy to every image, print, digital download, and derivative package sold at 848 Artworks, unless explicitly stated otherwise.

2. How We Use Generative AI

• We employ one or more generative AI models (text‑to‑image and/or image‑to‑image) to produce initial visual concepts.

• We may iterate prompts, seed images, and parameters to achieve a desired style, composition, or theme.

• We may combine outputs from multiple models and/or blend them with pre‑existing assets that we own or have the right to use.

Tools & Models

We may use a variety of commercial or open‑source AI tools. Toolsets can change over time as technology evolves. If you require a specific list of tools used for a particular work, contact us (see Section 10) and we will provide reasonable details.

3. Human Creative Contribution

Although AI systems assist in generating raw imagery, a human artist at 848 Artworks makes all final creative decisions, including but not limited to:

• Selecting which AI outputs are kept or discarded.

• Making compositional, color, and stylistic adjustments (digital editing/retouching).

• Curating images into cohesive collections and ensuring thematic consistency.

• Determining print materials, sizes, and presentation formats.

This human oversight is integral to authorship and originality. We treat each final piece as the result of a human‑led creative process.

4. Disclosure Practices

We practice layered transparency so you always know the origin of our works:

1. Visible Text Labels

   • Product pages, checkout screens, order confirmations, and invoices state:
     “Created with generative AI and finished by the artist. Full commercial license included.”

2. Policy Link

   • All disclosures link back to this page for full detail.

3. File Metadata

   • Where feasible, we embed IPTC/XMP and/or C2PA (Content Credentials) metadata flags identifying generative AI use and authorship.

4. Invisible Watermarks (when practical)

   • We may apply non‑intrusive watermarks or steganographic marks to help prove provenance and discourage misuse.

5. License Documents

   • Your PDF license or invoice contains an “Origin of the Artwork” section reiterating the disclosure.

5. Licensing & Rights You Receive

We offer different tiers of rights depending on the product type (single image, pack, subscription, etc.). Unless a product page or order confirmation states otherwise, the default rights are:

5.1 Personal Use License (default for consumers)

• You may display, print, and gift the artwork for personal, non‑commercial purposes.

• You may not resell the digital file or reproduce it on merchandise for sale.

5.2 Commercial License (when indicated)

• You may reproduce, distribute, and display the artwork in connection with your business (websites, ads, product packaging, etc.).

• You may use the artwork in merchandise (e.g., posters, apparel) that you sell.

• Attribution is not required, but appreciated.

5.3 Resale / Re‑License Packs (if purchased)

• You may resell the artwork(s) as part of your own products or digital offerings, subject to any volume caps or resale conditions stated at purchase.

• You may not claim to be the original creator of the underlying artwork (see Section 6), but you may brand the products that incorporate the artwork as your own.

Important: Always refer to the specific product description or order confirmation for the exact license attached to that purchase. If terms conflict, the order‑specific license supersedes this general policy.

6. Attribution, Restrictions & Prohibited Uses

• No Misrepresentation of Origin: You may not imply that you or your brand originally created the artwork without modification, especially if resale rights are not part of your license. “Designed by [Your Brand]” is acceptable when you incorporate the artwork into a larger product or design.

• No Unlawful / Harmful Use: Do not use the artwork in ways that are illegal, defamatory, or infringe upon third‑party rights (e.g., likeness rights, trademarks).

• No Use of Celebrity Likenesses Without Permission: Our policy is to avoid creating or selling works that depict identifiable real people without their consent. If you believe a work resembles a real individual, contact us for removal or replacement.

• No Training Data Reuse: You may not use our artworks to train machine learning models without explicit written permission.

7. Compliance & Record‑Keeping

• We maintain internal records (prompts, edits, metadata logs) to substantiate human authorship and AI involvement, consistent with evolving regulations (e.g., EU AI Act) and copyright guidelines.

• Upon reasonable request (e.g., for legal compliance), we can provide documentation of origin and license terms for a specific work you purchased.

8. Updates to This Policy

• We reserve the right to update this policy to reflect new laws, technologies, or business practices.

• Changes take effect upon posting a revised version on this page with a new “Last updated” date.

• If a material change affects existing licenses, we will notify affected customers by email or site notice.

9. Relationship to Other Documents

This policy complements (and does not replace) our:

• Terms of Use / Terms & Conditions

• Privacy Policy

• Refund/Return Policy

• Individual License Agreements

If any conflict arises, the specific license agreement attached to your purchase governs your rights for that item.

10. Contact

Questions about this policy or about a specific artwork’s origin or license?

Email: support@848artworks.com

We aim to respond within 3 business days.

Quick Summary (TL;DR)

• All artworks = AI‑assisted + human‑finished.

• We disclose it everywhere (text + metadata).

• You get clear rights (personal, commercial, or resale) as stated on each product.

• Don’t misrepresent authorship or use works unlawfully.

• We keep logs for compliance and update this page as laws change.

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Contact Me

For questions or assistance, email me anytime at support@848artworks.com.